UVSA 2019 Conference Expands its Program for All Animal Health Executives


USVA Conference taking place May 5-7, 2019

UVSA 2019 Annual Conference May 5-7, 2019

If you want the most current facts, findings, and forecasts on the future of animal care… plan to attend the UVSA 2019 Annual Conference May 5-7, 2019 in Nashville.

It’s the industry’s largest conference for animal health industry executives, attended by 200+ of the animal health industry’s leading voices – CEOs, CFOs, owners, V.P. Sales and Marketing and other C-level executives.

Announced earlier this year, AVDA (American Veterinary Distributors Association) is now the UVSA (United Veterinary Services Association) as it broadens its scope to include everybody in the channel: suppliers, manufacturers, and distribution companies serving companion animal, equine, emergency, and food animal care.

This is the first annual conference under the new name… and the expanded conference is presented under the theme, “Setting the Stage for What’s Next.”

What can you expect with the new conference? We asked Jackie King, Executive Director of the UVSA.

She told us, “With the mission of being more relevant to the entire industry, we’ve designed our 2019 Annual Conference programming to feature the same great content you’ve come to expect, plus much, much more.

Consistent with past AVDA Annual Conferences, we’ll have great speakers on topics ranging from the economy to future trends to leadership. We’ll also have the much-anticipated breakout sessions geared towards key issues impacting manufacturers and distributors along with panel discussions with veterinarians and key thought leaders from pet, veterinary, and food animal sectors sharing their insights into what’s next on the horizon.

But also, we’ve added more keynote speakers, breakout sessions, and research… along with interpretations on what it all means for companies looking to compete and reach farther in this industry.”

Jackie invites you to join with peers from all segments of the animal health industry — gathered together in a non-trade show format — where the emphasis is on problem solving not selling.

Here’s a glimpse at just some of the conference highlights:

  • Competing in the Omnichannel Era
    David Sprinkle, Packaged Facts

For the new generation of pet owners, pet care and spending management involve strategic choices that break down the walls between veterinarians, non-medical pet care service providers, and pet product purchasing, including pet meds.

Featuring new data specially commissioned by the UVSA, Packaged Facts research director David Sprinkle will bring you up-to-date on dog and cat ownership patterns, pet owner demographics, and pet product and service channel choices, all through the lens of pet owner attitudes toward veterinarians.

  • Shifting Gears and Looking Ahead
    Alan Beaulieu, ITR Economics

The US economy and the global economy are not what they were last year. Economist Alan Beaulieu will look at numerous leading economic indicators that will clearly tell UVSA members what they can expect, when to expect it, and what to do about it.

  • Waves of Change: Three Global Trends Disrupting Your Slumber
    Anders Sorman-Nilson

Organizations and teams need to be equipped with strategic foresight for the future and having your finger on the pulse of the market place has never been more important. Waves of Change is a fascinating ‘Did You Know’ session that will expand thinking and shake your people up from ignorance, complacency and apathy. Harness the important trends and explore how to use them effectively to improve strategy.

  • Get It On! What it Means to Lead the Way
    Keni Thomas

In the summer of 1993 Staff Sergeant Keni Thomas was deployed to Mogadishu Somalia with the 3rd Ranger Battalion as part of an elite special operations package called Task Force Ranger. Their mission was to find and capture a criminal warlord. Keni and his fellow rangers distinguished themselves in an 18-hour fire-fight that would later be recounted in the highly successful book and movie “Black Hawk Down.” Nineteen Americans gave their lives and 78 were wounded in the worst urban combat seen by US troops since WWII. Keni captivates audiences from beginning to end as he tells the incredible story of extraordinary individuals and how they fought to bring each other home. Drawing from his experiences on the battlefield, Keni inspires people to achieve greatness by stressing the importance of outstanding leadership at every level, even if the only person you are leading is yourself.

  • Beyond the Grunts and Squeaks: Winning the Price Erosion Battle in the Animal Health industry with Resale Price and Map Policies
    Eugene Zelek, Jr., Senior Counsel, Taft, Stettinius & Hollister LLP

Channel consolidation and the explosive growth of online sales in the animal health industry have caused corrosive price competition among traditional resellers and those with lower costs of doing business. This leads to resale price erosion that jeopardizes brand value and reseller viability. Whether new to this area or looking to improve a current minimum resale price (MRP) or minimum advertised price (MAP) program, various approaches that can be taken to prevent or manage this situation will be discussed in a no-nonsense fashion, highlighting best-in-class options, developments and trends, as well as the proper role of the distributor.

  • Facing the Force of Change: Opportunities for Innovation and Collaboration
    Mark Dancer, Fellow, NAW Institute for Distribution Excellence

Great movements start with a shared purpose, and there is evidence that a movement is percolating in wholesale distribution. Leaders are rising to fight disruption by becoming innovators of business services and customer experiences. Manufacturers and distributors are working together to explore virtual opportunities, reinvigorate the traditional value chain and create new innovations in the real-world.

  • Customer Panel Discussion: How Veterinarians from Companion Animal, Specialty, and Food Animal Practices View the State of the Industry and Results of the UVSA Studies

As a follow-up to the presentation about new UVSA research into consumer preferences related to the purchase of veterinary services and animal health products, a panel of veterinarians will discuss the findings and talk about the state of the industry from their unique perspectives as practitioners. (SEE OUR NOTE BELOW ON A MARCH 7 WEBINAR FOR UVSA MEMBERS ABOUT THIS.)

  • Panel Discussion:
    Emerging Trends in Veterinary, Pet and Food Animal

Steve King, CEO, American Pet Products Association (APPA); Dr. Matthew J. Salois, Chief Economist, American Veterinary Medical Association; and Del Holzer, Diamond V., Director, Poultry Business Access

As a follow-up to the presentation by futurist Anders Sorman-Nilsson, a panel of thought leaders will discuss emerging trends in the veterinary, pet and food animal industry and what it means for your business.

The conference also includes breakout sessions and networking opportunities including:

  • Supply Chain Optimization: The UVSA Endorsed New Product form and What it Means for Manufacturers and Distributors
  • WILMAH Leadership Forum: UVSA is pleased to support Women in Leadership and Management in Animal Health (WILMAH) and you are invited to attend a Sunday session in conjunction with the UVSA Annual Conference.

For complete details on the UVSA 2019 Annual Conference program, hotel, registration, and more visit this website.

Be in the Know Before You Go!

We mentioned earlier that David Sprinkle from Packaged Facts will be presenting, “Competing in the Omnichannel Era” during the UVSA Conference. But his first set of data — and its implications — were already shared at VMX 2019. If you missed that presentation, here’s your chance to get caught up before David presents additional data at the UVSA Conference.

The UVSA invites you to attend David’s encore webinar on March 7, 2019. (If you can’t make the live event, register anyway. You’ll receive a link to watch the recording afterwards.)

NOTE: You must be a member of UVSA (AVDA) to participate in this webinar. For more information about signing up, contact Heather Lester.

Curious about being a sponsor to gain exposure to this important audience?

Jackie told us, “We have restructured the sponsorship for the 2019 Annual Conference with levels ranging from $2,000 to $22,000. The new levels offer sponsors the opportunity to bring more representatives from their company at a discounted rate and recognition to each sponsor company. We hope you will consider sponsoring the conference this year.” Again, contact Heather Lester for details.

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