Table of Contents

    »» Cattle

  • Successful Transitions

    Help your customers make the best decisions for herd health this summer. For cattle producers and the veterinarians who work with them, a successful calving season with healthy cows and their offspring paves the way toward a profitable year. That’s been a challenge across much of cattle country this year, thanks to extreme cold, heavy […]

  • New Technologies 
for Range and 
Pasture Management

    The right tools can provide better information for today’s producers. As technology improves and continually moves forward, more and more information can be gathered remotely to make informed decisions on Nebraska’s farms and ranches. Remote Sensing is the science of obtaining information about objects or areas from a distance, typically from drones, airplanes, or satellites. […]

  • Keep Trichomoniasis Out of Herds

    There’s a big return-on-investment for keeping the disease out of breeding herds. Few diseases can quickly rack up losses like a trichomoniasis infection. Culled bulls, open cows, lost calves and post-infection diagnostic surveillance costs are just a few of the losses cattle producers will experience when trichomoniasis gets into a vulnerable cattle operation, explains John […]

  • Good heifers make better cows

    Focus on heifer development moves dairies forward. In the last decade, dairy producers have seen advancements in nearly everything – from equipment to genetics. Still, some aspects of dairy production remain steadfast: heifers must be bred on time and to genetics that move the herd forward. While much is known about lactating cow performance, much […]

    »» Change

  • The Leadership Top 10

    Principles that will help your team reach its potential. I recently had the opportunity to speak at a leadership conference for Petroleum Service Corporation (PSC), a company that specializes in product handling and site logistics services for the petrochemical, refining, midstream, and marine transportation industries. I was invited to the awards banquet the evening before […]

    »» Community

  • Earning Their Trust

    Animal Health International’s John Lapp uses his wide range of industry experience to better understand his customers’ needs. John Lapp at Animal Health International has held nearly every job in animal health during his 25 years in distribution. Early in his career, he worked in the warehouse and has now logged more than two decades […]

    »» Cover Story

  • Good heifers make better cows

    Focus on heifer development moves dairies forward. In the last decade, dairy producers have seen advancements in nearly everything – from equipment to genetics. Still, some aspects of dairy production remain steadfast: heifers must be bred on time and to genetics that move the herd forward. While much is known about lactating cow performance, much […]

    »» Editor’s Note

  • Protecting the Industry

    NPPC makes a tough call on the World Pork Expo. Recently, the National Pork Producers Council (NPPC) made the difficult decision to cancel the 2019 World Pork Expo to help protect the country’s herds from African swine fever (ASF). The decision was made in what the NPPC referred to as “an abundance of caution” as […]

    »» Equine

  • Leave Equine Vaccinations 
to the Veterinarians

    Help veterinary customers take back equine vaccinations for better business and best medicine. Half of all horse owners don’t think twice about purchasing a vaccine and administering it themselves, according to a recent report from the American Association of Equine Practitioners (AAEP). Yet, there are some important reasons why owners should leave vaccinations to veterinarians, […]

  • European Commission OK’s Boehringer Ingelheim’s equine stem cell therapy

    Boehringer Ingelheim’s new Arti-Cell Forte is indicated for the treatment of mild to moderate recurrent lameness. Boehringer Ingelheim has received authorization from the European Commission for a stem cell therapy designed for the treatment of equine lameness. The company reported that Arti-Cell Forte is the first approved stem cell-based product in animal health. The therapy, […]

  • AAEP Publishes Rotavirus Guidelines

    The comprehensive guidelines provide information on identification, management, and prevention of Rotavirus. The American Association of Equine Practitioners (AAEP) has published on its website comprehensive guidelines for the identification, management, and prevention of rotavirus, a leading cause of diarrhea in foals up to six months of age at horse breeding centers worldwide. Published as a […]

    »» FFA

  • Come Together: FFA chapters spring into action for Nebraska

    In March, the combination of unrelenting rain and snowmelt led to catastrophic flooding in the Midwest. Rising waters caused more than $1.3 billion in damages in Nebraska where farmers were hard hit, losing barns, crops, and livestock. “One of the biggest needs is hay,” explains Alex Wiebelhaus of her town of Verdigre, Neb., and its […]

    »» Industry

  • Come Together: FFA chapters spring into action for Nebraska

    In March, the combination of unrelenting rain and snowmelt led to catastrophic flooding in the Midwest. Rising waters caused more than $1.3 billion in damages in Nebraska where farmers were hard hit, losing barns, crops, and livestock. “One of the biggest needs is hay,” explains Alex Wiebelhaus of her town of Verdigre, Neb., and its […]

    »» Inside Sales

  • Successful Transitions

    Help your customers make the best decisions for herd health this summer. For cattle producers and the veterinarians who work with them, a successful calving season with healthy cows and their offspring paves the way toward a profitable year. That’s been a challenge across much of cattle country this year, thanks to extreme cold, heavy […]

    »» Leadership

  • The Leadership Top 10

    Principles that will help your team reach its potential. I recently had the opportunity to speak at a leadership conference for Petroleum Service Corporation (PSC), a company that specializes in product handling and site logistics services for the petrochemical, refining, midstream, and marine transportation industries. I was invited to the awards banquet the evening before […]

    »» Livestock

  • Successful Transitions

    Help your customers make the best decisions for herd health this summer. For cattle producers and the veterinarians who work with them, a successful calving season with healthy cows and their offspring paves the way toward a profitable year. That’s been a challenge across much of cattle country this year, thanks to extreme cold, heavy […]

  • New Technologies 
for Range and 
Pasture Management

    The right tools can provide better information for today’s producers. As technology improves and continually moves forward, more and more information can be gathered remotely to make informed decisions on Nebraska’s farms and ranches. Remote Sensing is the science of obtaining information about objects or areas from a distance, typically from drones, airplanes, or satellites. […]

  • Keep Trichomoniasis Out of Herds

    There’s a big return-on-investment for keeping the disease out of breeding herds. Few diseases can quickly rack up losses like a trichomoniasis infection. Culled bulls, open cows, lost calves and post-infection diagnostic surveillance costs are just a few of the losses cattle producers will experience when trichomoniasis gets into a vulnerable cattle operation, explains John […]

    »» Rep Spotlight

  • Earning Their Trust

    Animal Health International’s John Lapp uses his wide range of industry experience to better understand his customers’ needs. John Lapp at Animal Health International has held nearly every job in animal health during his 25 years in distribution. Early in his career, he worked in the warehouse and has now logged more than two decades […]

    »» Sales

  • Successful Transitions

    Help your customers make the best decisions for herd health this summer. For cattle producers and the veterinarians who work with them, a successful calving season with healthy cows and their offspring paves the way toward a profitable year. That’s been a challenge across much of cattle country this year, thanks to extreme cold, heavy […]

  • Leading Change

    It requires a different mindset. At the beginning of our sales leadership development sessions, I ask the participants what they would like to accomplish. The most popular responses are “How do I manage resistance?”, “How do I handle no?” and “How do I deal with a difficult customer?”.  Many salespeople seem programmed to think if […]

    »» Technology

  • New Technologies 
for Range and 
Pasture Management

    The right tools can provide better information for today’s producers. As technology improves and continually moves forward, more and more information can be gathered remotely to make informed decisions on Nebraska’s farms and ranches. Remote Sensing is the science of obtaining information about objects or areas from a distance, typically from drones, airplanes, or satellites. […]

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