Table of Contents

    Closing Thoughts

  • A Shared Passion

    Opportunities, challenges, and people made joining the animal health industry an easy choice for this executive. Kaylynn Daggett is vice president of finance for the animal health businesses within AmerisourceBergen’s portfolio of healthcare solutions. She has extensive experience in finance, accounting, treasury, finance IT systems, shared services, and risk management functions in addition to M&A, […]


  • Chasing the Need

    An interview with Vets Plus CEO Rajiv Lall Researcher. Developer. Entrepreneur. Husband and father. Philanthropist. Rajiv Lall has worn many hats in his nearly 30 years building Vets Plus, Inc. into what it is today – a global animal health company that manufactures and distributes high-quality animal health and nutrition products. Veterinary Advantage spoke with […]

    Editor’s Note

  • A Fluid Environment in the Veterinary Marketplace

    Why sales reps may be in the best position to help veterinary practices navigate the changing marketplace It’s an interesting time to be walking into veterinary practices. From the front desk staff to the exam rooms, you could bump into five generations of workers, according to experts we spoke to for our story on Generational […]


  • Covetrus announces new partnership with Heart + Paw

    Pet care company has “significant” growth plans. Covetrus announced a new strategic partnership with Heart + Paw, an integrated pet care company that offers comprehensive wellness for animals, including veterinary care, boarding, daycare, grooming and community experiences to pets and their parents. Heart + Paw opened its first center in June 2019 and has significant national […]

    Inside Sales

  • Steps in the Right Direction for more Veterinary Visits

    Ways you can help practices engage cat owners and increase veterinary visits During my years working in companion and mixed practices, it wasn’t unusual to get a call from an apologetic client to let us know they were running late or needed to cancel their cat’s appointment altogether. The moment the dreaded carrier appeared – […]


  • What it Takes to be a Successful Sales Rep

    Whether inside or in the field, the same principles apply to becoming a successful sales representative. We all have our own vison of what a successful sales rep looks and acts like. You can probably think of someone that you know almost instantly. Being successful takes hard work, determination, and an inner drive.  Some are […]

  • Too Much Selling, Not Enough Helping

    How to deal with common challenges in selling situations In working to help animal health companies improve the effectiveness of their sales force, I consistently run into three situations that I’m beginning to believe challenge most companies. Many distributor reps are: • Selling before determining if the sale is makeable • Selling rather than helping […]

  • Decisions by Default

    The decisions you don’t know you’re making could be costing you. Do you make your decisions by design, or by default? Your life is the sum of your decisions. A business is created by the decisions the leaders make or don’t make. A family exists and operates because of decisions. One of the biggest challenges […]


  • Generational Conflict in Your Veterinary Practice

    Boomers, Gen Xers, millennials – how to get through the generational differences to a establish successful relationship with veterinary practice team members Megan Brashear was managing a technician team at a veterinary practice and needed to make a change to a policy. The policy was confusing, but the solution to simplify made perfect sense. So, […]

  • Profit is the Driver

    Examining the impact of profit on a practice, and its people The veterinary industry has gained the attention of professional investors for one reason, and one reason only. Profits. Investors will invest in assets and businesses that have a history of generating profits (also known as earnings) consistently. And in fact, the value of the […]

  • Feline Health

    Products and resources to help veterinary practices provide the best solutions for feline health Cats are unique. Any cat owner would tell you that, but it’s not just limited to their individual personalities. Their health needs are unique, from managing weight (whether it’s from obesity or unexpected weight loss) to decreasing hypertension to measuring and […]

  • Unintended Feline Weight Loss

    Do the practices in your area a huge favor – bring them up to date on managing feline patients with unintended weight loss. In May 2018, the U.S. Food & Drug Administration announced it had approved Mirataz (manufactured by KindredBio), a new animal drug to manage undesired weight loss in cats. Did you happen to notice […]

  • Recognizing Their Pain

    Veterinarians and the industry at large seek to better understand and develop effective modalities of care for feline pain. Understanding and diagnosing feline pain has lagged behind canine pain “probably because cats don’t show when they hurt so we didn’t realize they were in pain,” says Joyce Login, DVM, veterinary medical lead, pain, oncology and specialty at Zoetis. “They are […]

  • In Need of an Intervention

    Latest research from Banfield reveals cases of osteoarthritis is a major health issue for pets – especially cats. Banfield Pet Hospital® recently released its 2019 State of Pet Health Report®, which explores the growing trend of osteoarthritis (OA) in pets – a progressive and painful degenerative disease that can go unnoticed and undiagnosed. According to the report, […]

  • Empowering the Feline Diabetes Discussion

    A new industry tool can help improve communication regarding feline diabetes. We all know that too many cats in the United States do not receive recurring veterinary wellness care. According to the AVMA Pet Ownership and Demographics Sourcebook, in 2016, only 47.2% of cat owners brought their cats into a veterinary clinic for routine or […]

  • Under Control

    Feline hypertension can be dangerous if not managed well. Just because something is common doesn’t mean it’s easy to treat. Take feline hypertension. Hypertension (high blood pressure) is a relatively common but potentially severe threat to feline health, according to the Cornell University College of Veterinary Medicine. “The condition can be dangerous in itself, responsible […]

  • Safeguarding Humans

    A new CAPC study quantifies the relationship between incidences of human Lyme disease and tick exposure in domestic dogs. New research from the Companion Animal Parasite Council (CAPC) gives people and their health care providers a way to assess their risk for Lyme disease, thanks to man’s best friend. The study confirms dogs are sentinels […]

  • Appointment Apps and more

    The right mobile application can enhance the veterinary practice, its relationship with clients and, most importantly, pet health. Editor’s note: The following article originally ran in the June 2019 issue of Today’s Veterinary Business. It’s all too easy to become overwhelmed by new offerings flooding the veterinary marketplace. While many of the shiny, new mobile […]