Vet-Advantage October CompanionVet-Advantage Summer LivestockVet-Advantage September Digital

PUBLICATIONS

COMPANION

The Road to Wellness
Wellness plans are a hit with pet owners. So why are some veterinary clinics reluctant to offer them…. READ MORE.

Discounts? No!
Marking down prices on veterinary services is the bane of our profession, so veterinary practices consider an alternative approach, by Mark Opperman… READ MORE.

Flu Awareness
Help your veterinary customers create awareness of the prevalence and prevention of canine influenza, by Dawn Singleton-Olson… READ MORE.

More Companion Stories >>

LIVESTOCK & EQ

Digital Detectives
Monitors provide dairies with tech assistance for economically important events – READ MORE.

See Something, Say Something
Be aware of the signs of foreign animal disease – READ MORE.

Positive Encounters
What a dog can teach us about people and business – READ MORE.

Equine Extra
A Peek Inside a Vet’s Wound Care Kit: Recommendations for both veterinary and client care kits – READ MORE.

More Livestock Stories >>

DIGITAL

Market Forces
Headlines and trends from the retail side of animal health. – READ MORE.

Momentum!
Patterson Veterinary and Animal Health International’s 2018 National Sales Meeting.  – READ MORE.

Senior Pet Mobility
Help veterinary practices be the best resource for senior pet health.  – READ MORE.

Show Your Support
How everyone at veterinary practices – including the distributor reps who call on them – can contribute to improving feline health care. – READ MORE.

More Digital Stories >>

From The Vet-Advantage BLOG

INSIDE LOOK ON HOW NEW VETERINARY PRODUCTS GET TO MARKET — PART 2

As a veterinary industry sales representative, you’re discovering new products all the time. This article looks behind the scenes of how one product made it into distribution, and how sales reps learn about and showcase new products with their customers……….. READ MORE.

INSIDE LOOK ON HOW NEW VETERINARY PRODUCTS GET TO MARKET — PART 1

You may wonder how groundbreaking innovations get to market and then into the distribution network. It depends on the type of product. Pharmaceuticals and food-related products go through a lengthy FDA trial and approval process, which other products don’t. Find out how it works………. READ MORE.

A VMX 2019 PREVIEW WITH STRATEGIES TO DISCUSS AT VETERINARY PRACTICES

Even if you don’t VMX 2019 — and if your customers aren’t going — it’s still worth discussing the event with practices in your area. That’s because veterinary equipment, pharmaceutical, and supply companies launch new products there and market directly to your customers………. READ MORE.

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