For sports fans, the month of March is special. The post-Super Bowl lull is finally over (although this year the Winter Olympics filled the gap ...
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The components of a successful ride-with are simple: Communication, sensitivity and respect.
A well-played, well-prepared ride-with is a thing of beauty. The distributor rep typically has ...
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The 2010 AVDA Academy of Training offers unique opportunities
AVDA is dedicated to providing cost-effective training and education to our members via the AVDA Academy of ...
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Providing quality service to your customers amid a changing product landscape
Are you defined by who you are, or what you sell? Inside sales reps in ...
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Why going on the defensive is not an option
Editor’s Note: In this column space of Vet-Advantage, we will give you insight into both basic and ...
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Targeting your message past the point of science and into a customer’s success story
I recently conducted a Sales Training Workshop in Philadelphia with a number ...
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Texters beware
More than 88 percent of drivers surveyed admitted engaging in distracted driving caused by texting, e-mailing, surfing the Web or talking on their cell ...
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Distributors’ dilemma: Will GPO contracts help them
1) increase market share, 2) reduce margins, 3) both, or 4) neither?
Brandon Vaughan is optimistic. With an automotive and ...
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With Merial’s FRONTLINE available to more distributors, one expert discusses the potential impact for the industry
Merial’s decision to broaden distribution of its top-selling FRONTLINE ...
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The future of veterinary lighting is looking more high-tech, and green
In the veterinary lighting industry, much has remained the same for decades. For many years, ...
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