It can be hard to predict changes that will significantly affect an industry, such as changes that might devastate an important category of products or ...
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AVDA is proud to offer a variety of training and educational opportunities both in-person and online. One of the most popular in-person training offerings is ...
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How to rise above price and product to become an invaluable asset to your customers
With economic uncertainty, frequent mergers and acquisitions, and new product introductions, ...
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Clues to understanding your customer’s decision-making process
Editor’s Note: Last issue, Pat Malone wrote about your role as a decision-getter. This article focuses on understanding your ...
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Tips to sharpening your mind and memory
Editor’s Note: In this column space of Vet-Advantage, we will give you insight into both basic and advanced tactical ...
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Distributor reps must earn their veterinarian customers’ respect. It’s how they do it that counts
By Laura Thill
Your veterinary customers are watching you and, for the ...
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Crash-free future?
Cadillac says future technologies will take motorists many steps closer to a crash-free future. The company says future technologies could include in-vehicle Doppler radar ...
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Tough Year, Tough Responses
For veterinarians, 2010 had its share of ups, and more than its share of downs. Their distributors shared their pain. Even so, ...
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Assistance dogs fill need for people with disabilities.
Every dog does indeed have its day, especially at Canine Assistants. The Georgia-based non-profit organization trains and provides ...
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Shelf Awareness
By asking some basic questions, reps can get their customers thinking about controlling one of their most valuable assets – the products sitting on ...
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