![Cover Story: Wake-Up Call]()
Wake-Up Call
Developers are hoping guidelines are a first step in stopping the downward trend in veterinary visits and improving companion animals’ health.
“Those of us with ...
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![Sales: Golden Prospects]()
Golden Prospects
By Pat T. Malone
How to make prospecting a win-win proposition
Of all the competencies associated with superior sales representatives, prospecting is the weakest link. Most ...
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![Trends: An Open Book]()
An Open Book
Implementing the ‘open book’ approach to management has been a big change for Nebraska clinic as it transitions to employee ownership.
How many of ...
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![Community: Rep Spotlight: World View]()
Rep Spotlight
World View
World Vets turned Heather McCabe’s attention to the challenges facing animals in developing countries.
In Honduras and scores of other countries, there are no ...
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![Cover Story: Open Wide]()
Open Wide
The oral healthcare market is opening up, and that’s good for vets, reps and pets
The statistics tell it all. By the age of two, ...
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![Sales: The Three-Second Door Opener]()
The Three-Second Door Opener
What to say when you only have three seconds to captivate your prospect
Here’s a shocking truth – Your prospects are giving you ...
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![Trends: Living with congestive heart failure]()
Living with congestive heart failure
Newer treatment helps improve quality and length of life for dogs suffering from congestive heart failure.
Congestive heart failure in dogs is ...
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![Sales Meeting: Skin Allergies]()
Skin Allergies
Skin allergies are more common in pets than one may think.
A simple romp through the park – or even in the backyard – can ...
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