logo
Newsletter Archive

Back
07/10/2012

 
Veterinary Advantage would like to thank its sponsors in
promoting excellence in animal health sales including
Abbott Animal Health, Ansell, Bimeda, Boehringer Ingelheim Vetmedica, Bovie Medical Corporation, Covidien, Dechra, Exel, IDEXX, Jorgensen, Merck Animal Health, Merial, Midmark, Sempermed, UltiCare and VPL.


From the Publisher
Quote of the Week
 
Companion
Future of customer market examined
Pet incident reporting for airlines may expand
Fourth of July a busy time for veterinarians
Veterinarian advocates summer allergy testing for pets
Breakthrough in treatment for canine non-hodgkins lymphoma could lead to helping in human treatment
BluePearl recommends discarding recently recalled dog food
Workforce study: no shortage, but gaps
AVDA 2013 Annual Conference scheduled for April 28-30, 2013
EEE cases in Florida, Georgia
Trupanion a sponsor of Service Dog category in American Humane Association Hero Dog Awards
Oxbow Animal Health introduces Jeff Rehder as Plant Manager
 
Livestock
Tips offered for avoiding heat stress in your herd
Dairy industry forecast examined
New vaccine being developed for one strain of FMD
Experiment shows may be possible to feed pigs for less
Ractopamine standards adopted by Codex
Elanco introduces new antimicrobial food-safety intervention
 
Sales
Pat Malone’s sales tip of the week
Weekly Motivation
 
Products to Watch
Teva Animal Health announces new product launches
 
Worth Watching
Small Animal Compendium Veterinary Library weekly updates
Large Animal Compendium Veterinary Library weekly updates
 
Stock Watch
Stock Watch

From The Publisher
Quote of the Week
“The illiterate of the future are not those who can’t read or write but those who cannot learn, unlearn and relearn.” -- Alvin Toffler, American writer and futurist.
 
Companion Animal
Future of customer market examined
A recent article in Pet Business examined how the veterinary industry needs to invest in reaching with today’s technology-driven kids as they are tomorrow’s customers. The pet industry faces competition from the million other (mostly high-tech) things that today’s kids find entertaining. “We know that the starter pets that we traditionally associate with younger children — that segment of the industry has not been growing,” says Steve King, president of the Pet Industry Distributors Association (PIDA). “On all levels of this industry, we need to do what it takes to get children involved and keep them interested,” says Paul Demas, project manager at Penn-Plax. “From the manufacturer to the pet store, we need to be involved and that means also appealing to parents who are on the ‘frontlines’ so to speak.” Child-friendly products, pets in classrooms, story time at pet stores and offsite events that promote pet ownership were some of the ideas listed.
 
Pet incident reporting for airlines may expand
The U.S. Department of Transportation in late June proposed expanding its reporting requirements for airlines that transport animals, according to a report in Veterinary Practice News. Proposed changes include extending the mandate to an additional 21 U.S. airlines (currently only the 15 largest U.S. airlines are required to report animal losses, injuries and deaths) and to require reports for all cats and dogs transported (current rules only apply to animals transported as pets by their owners but not those transported commercially by breeders and distributors). With the expansion of airlines to include all airlines operating at least one plane with 60 or more passenger seats, the reporting requirement would apply to airlines carrying 99.6 percent of domestic passengers and 98 percent of international passengers that travel on U.S. airlines, according to the government. The rule would also require a year-end summary report of the total number of losses, injuries and deaths in the airlines’ December reports.
 
Fourth of July a busy time for veterinarians
According to Birmingham, Ala.-based WBRC, the Fourth of July was a busy time for veterinarians. “This is an extremely busy holiday for us. A lot of patients coming in,” said Dr. Enrique Carlo of the Emergency Animal Clinic said. “We’re expecting a lot of traumas, animals hit by cars, a lot of accidents where dogs are outside with people, snake bite, heat strokes.” And of course, firework related injuries. “We are going to see a lot of dogs hit by cars because they run away out of fear. They escape out of their yards, they get anxious, a lot of times they will break through glass,” said Dr. Carlo. Dr. Carlo said the best way to avoid an emergency room visit was to make sure your pet was securely locked up.
 
Veterinarian advocates summer allergy testing for pets
According to Point Loma veterinarian Dr. Mariann Rozsa, companion animals can suffer from the same seasonal allergies that plague humans. Pets may experience allergies due to pollen, mites and mold. Symptoms of allergies in animals include excessive itching and scratching. Dr. Rozsa and fellow veterinarian Dr. Jagpal Deo are raising awareness about the importance of treating seasonal allergies in pets in order to avoid secondary skin infections. Intradermal testing at a vet clinic can help determine the cause for allergy symptoms and proper treatment. “A seasonal allergy can be painful and frustrating for pets,” said Dr. Rozsa. “While humans tend to sneeze, cough or suffer from congestion, cats and dogs suffer from itchy skin. This can lead to excessive scratching and secondary skin infections. If you suspect that your pet is struggling with an allergy, prompt treatment can help provide relief while preventing further health complications.” The vets’ practice, Bayside Veterinary Hospital, provides comprehensive pet
care services, including pet dermatology and allergen testing.
 
Breakthrough in treatment for canine non-hodgkins lymphoma could lead to helping in human treatment
According to a report in Decoded Science, researchers at Texas A&M University and the University of Texas MD Anderson Cancer Center have found that t-cells, an important part of the immune system, taken from a dog before chemotherapy is begun, can be cultured to produce more t-cells and then returned to the blood stream after chemotherapy finishes. The re-introduced t-cells can then help fight B-cell lymphoma. Dr. Heather Wilson, Veterinary Oncologist in Small Animal Clinical Sciences Department at Texas A&M, told Decoded Science that the preliminary study yielded better results than expected. She expressed optimism that the next stage, which will involve genetically altering the t-cells to make them more specific, could lead to even longer durable long-term remission. And, given that the treatment has few, if any side effects, it offers an option for humans, particularly children, who may not be able to tolerate chemotherapy’s toxic side effects.
 
BluePearl recommends discarding recently recalled dog food
BluePearl Veterinary Partners recommended for anyone who has the recently recalled PEDIGREE® dog food to discard it or return it immediately because of the risk of choking or potential digestive problems, the company announced in a release. According to a press release issued by Mars Petcare US, they announced a voluntary recall of a limited range of three varieties of PEDIGREE® weight management canned dog food products due to a potential choking risk. Cans of the product may contain small pieces of blue plastic, which according to Mars, broke off a conveyor belt during the production process. “Besides the risk of choking, if swallowed, the foreign body could become lodged in the dog’s digestive track and have to be removed surgically,” said Dr. Neil Shaw, chief medical officer of BluePearl. “If you notice abnormal behavior such as vomiting, or a lack of defecation, take the dog to your veterinarian as soon as possible.” The affected product was distributed to retail customers throughout the United States.
 
Workforce study: no shortage, but gaps
Four years after originally promised, a panel convened under the auspices of the National Academies of Science has released its report on the current and future workforce needs of the veterinary profession, according to a DVM Newsmagazine report. While there’s no shortage of veterinarians in the profession now, there is a significant imbalance in the types of veterinary medicine being practiced. What’s more, if these imbalances aren’t corrected, the profession is headed for economic disaster. Findings included: although there is no overall shortage of veterinarians, there are unfilled positions in some sectors of veterinary medicine; the decline in veterinary school funding has jeopardized the profession’s ability to meet society’s needs; the cost of veterinary education is at a “crisis point;” and the veterinary profession is losing its presence in food animal production and care.
 
AVDA 2013 Annual Conference scheduled for April 28-30, 2013
The 2013 AVDA Annual Conference will be held April 28-30 at the Hyatt Coconut Point Resort & Spa, in Bonita Springs Florida. The Hyatt Coconut Point is a AAA-Four Diamond property located on 26 acres overlooking the breathtaking Estero Bay Aquatic Preserve. Recently named among Travel + Leisure’s 500 World’s Best Hotels, you can play 18 at the world class Raptor Bay Golf Club, recharge with indulgent treatments at Stillwater Spa, plunge down the 140 foot waterslide, or engage in the vast array of water sports available nearby. To see more about the hotel visit their website at www.hyattcoconutpoint.com.

 
EEE cases in Florida, Georgia
A horse in Palm Beach County, Fla., and a horse in Lanier County, Ga., have both tested positive for Eastern equine encephalitis (EEE), according to local news reports and highlighted by TheHorse.com. The Palm Beach Post reported that the Florida horse, located in Wellington, was euthanized before testing positive for EEE on June 29. Local news station WALB reported July 2 that Georgia animal health officials said the affected horse in Lanier County was the fourth EEE case confirmed in that state this year. The USDA Animal and Plant Health Inspection Service National Animal Health Surveillance System said six EEE cases were confirmed in Florida horses in 2011 and none were reported in Georgia. A viral disease, EEE affects the central nervous system and is transmitted to horses by infected mosquitoes. Its fatality rate in horses is 75-95%. The course of EEE can be swift, with death occurring two to three days after onset of clinical signs despite intensive care. Horses that survive might have long-lasting impairments and neurologic problems.
 
Trupanion a sponsor of Service Dog category in American Humane Association Hero Dog Awards
Pet insurer Trupanion announced their increased commitment to the nation’s most heroic animals by becoming a sponsor of the Service Dog category in this year’s American Humane Association Hero Dog Awards™. Through an existing Trupanion-AHA partnership, Trupanion customers already know the value of the American Humane Association’s Second Chance Fund™ which helps animals that are the victims of abuse or neglect by providing financial assistance to agencies that rescue, care for, and re-home abused or neglected animals. The Hero Dog Awards were created by the American Humane Association to celebrate the devoted relationship between dogs and people. Presented by the Lois Pope LIFE Foundation and broadcast nationwide on Hallmark Channel, the American Humane Association Hero Dog Awards are produced by Emmy® award winning MRB Productions. The annual national competition searches out and recognizes America's Hero Dogs – often ordinary dogs who do extraordinary things, whether it’s saving lives on the battlefield, lending sight or hearing to a human companion, or simply the tail-wagging welcome a pet owner relishes at the end of a hard day.
 
Oxbow Animal Health introduces Jeff Rehder as Plant Manager
Oxbow Animal Health has announced the hiring of Jeffrey D. Rehder as Plant Manager. Oxbow’s Plant Manager is a member of the company’s leadership team and is responsible for all aspects of Manufacturing, Maintenance, Warehouse Operations and Employee Safety. Rehder comes to Oxbow Animal Health having a diverse leadership history of more than 25 years within Manufacturing, Quality and Continuous Improvement, Maintenance, Human Resources, & Industrial Health and Safety Management. He graduated with honors from Bellevue University with a Bachelor’s of Science in Human Resources Management.
 
Livestock
Tips offered for avoiding heat stress in your herd
With continuing weather forecasts of temperatures in the mid- to upper 90s and heat index topping 100 degrees in Iowa, Iowa State University Extension and Outreach beef veterinarian Grant Dewell reminded beef cattle producers in an article for Drovers CattleNetwork that properly preparing for these weather conditions is vital to maintaining herd health. Five steps to avoiding heat stress in your herd included: Plan ahead (After cattle get hot, it’s too late to prevent problems); Don’t work cattle when it is hot (Finish working cattle before 9 to 10 a.m. in summer); Provide plenty of fresh clean water; Feed 70 percent of ration in the afternoon; and Provide ventilation, shade and/or sprinklers.
 
Dairy industry forecast examined
A slow squeeze is likely to start reducing pressure on U.S. dairy producers through the rest of 2012, with a recovery gaining legs in early 2013, according to a Rabobank release and reported by Agri-Marketing. A Rabobank’s Food & Agribusiness Research and Advisory (FAR) group report says that though the market experienced a small rally in June as buyers moved to cover short term needs, U.S. milk prices remained down 23 percent overall, compared to this time last year. Producer milk prices in the U.S. have fallen below breakeven levels in 2012 due to a wave of growth in the global milk supply. This substantial global price reduction has led to financial difficulties for producers who have not locked-in their feed purchases, or who do not grow their own feed. In the report, Rabobank outlines the expectation that global supply growth will lose momentum in coming months, as farmers outside the U.S. see a further reduction in milk prices and unusually favorable weather reverts to more consistent patterns.
 
New vaccine being developed for one strain of FMD
According to a Medical News Today report, scientists at the Department of Homeland Security Science and Technology Directorate's high-containment Plum Island Animal Disease Center (PIADC), have produced a molecular vaccine against one strain of foot and mouth Disease (FMD), that 1) does not use a live FMD virus for vaccine manufacture, and; 2) can be used to differentiate an infected from inoculated animal using common diagnostic tests. “This is the biggest news in FMD research in the last 50 years,” says PIADC Director Dr. Larry Barrett. “It’s the first licensed FMD vaccine that can be manufactured on the U.S. mainland, and it supports a vaccinate-to-live strategy in FMD outbreak response.” PIADC has entered into a cooperative research and development agreement with an industry partner, Merial, to evaluate the FMD vaccine production process.
 
Experiment shows may be possible to feed pigs for less
Results of a preliminary experiment conducted at the University of Illinois indicate that it may be possible to select pigs that can make efficient use of energy in less expensive feed ingredients, thus reducing diet costs, according to a report in Pig Progress. Less expensive feed is usually higher in fibre than the corn-soy diets typically used in U.S. swine production, explained Hans H. Stein, professor of animal sciences at the University of Illinois at Urbana-Champaign. However, the white breeds that are used in commercial pork production use only about 40% of the insoluble fibre. “If you can increase that number to 50 or 60 or 70%, then of course, you would get a much better use of the energy in those ingredients," Stein explained.
 
Ractopamine standards adopted by Codex
According to Meatingplace.com, member countries of the Codex Alimentarius Commission voted 69-67 in favor of adopting standards for maximum residue levels for ractopamine hydrochloride (ractopamine) in pigs and cattle during its 35th session in Rome. Although ractopamine is recognized by the FDA as a safe feed additive, the lack of international MRL standards have caused confusion. It was the fifth time the U.N. body considered setting a maximum residue limit for ractopamine. “It is paramount that science is the foundation for all decisions made in the international community. Today, the Codex commission proved they are willing to trust science and make decisions based on facts rather than politics,” Kathy Simmons, chief veterinarian for the National Cattlemen’s Beef Association, said in a news release. She is in Rome for the Codex meeting. “We are very pleased that we can move ahead on adopting international standards for ractopamine.”
 
Elanco introduces new antimicrobial food-safety intervention
Elanco Food Solutions has introduced CellVex™ -- a new antimicrobial food-safety intervention to reduce E. coli and Salmonella pathogens in beef-processing facilities, according to Drovers CattleNetwork CellVex is a liquid bromine product that reacts with bleach to form hypobromous acid (HOBr).1,2 Products containing bromine are widely used, highly regarded antimicrobials in beef-processing plants. Among its benefits, CellVex remains highly stable and pH neutral (6.0–8.0) with no off-gassing potential in the bleach activation process.
 
Sales
Pat Malone’s sales tip of the week
Triangulate negative conversations
Effective sales leaders depersonalize negative conversations by replacing “you” with “it” or “that” insuring nothing is wrong with the other person.

Pat Malone is a senior partner at the Par Group and can be reached at (770) 493-7188 or patrick.malone@thepargroup.com
 
Weekly Motivation
Sales Coach and Business Consultant Brian Sullivan, CSP is the author of the book, 20 Days to the TOP – How the PRECISE Selling Formula Will Make You Your Company’s Top Sales Performer in 20 Days or Less. Sign up for his free his free weekly motivation and sales tip by going to www.preciseselling.com.
 
Products to Watch
Teva Animal Health announces new product launches
Teva Animal Health announced the launch of Alenza™, a revolutionary new advancement in whole body comfort. Teva Animal Health has identified a new category called Whole Body Comfort in a previously unaddressed area of discomfort. Alenza contains a proprietary bioflavonoid formulation derived from natural botanicals, Scutellaria bailcalensis and Acacia catechu, combined with powerful antioxidants to support normal metabolic processes in a dog’s body for ongoing comfort, peak condition and quality of life. There are several ways to use Alenza with the most common being supplemental support for normal daily activities and aging pets. Other uses include supporting immune function and joint flexibility for overall body comfort and helping normal recovery after surgery, injury or during rehabilitation.
Teva Animal Health also announced the launch of Lactoquil® Soft Chews, a supplement designed to support gastrointestinal wellness in dogs. Lactoquil Soft Chews are a specifically formulated synbiotic combination of prebiotics and probiotics to help maintain the natural microflora balance in a dog’s GI tract. These chews, which can be given as treats, also help maintain everyday digestive function and immune system health.
 
Worth Watching
Small Animal Compendium Veterinary Library weekly updates
http://vetadvantage3.naccvp.com?e=SyLvtmSFzCWOo0lGaeH0HGTy11%2FaGOIz
 
Large Animal Compendium Veterinary Library weekly updates
http://vetadvantage4.naccvp.com?e=p6MXBcVTrzRbTmVPE5PdtTl4PJQBleO4
 
Livestock and Commodity Prices
Monday's Close
Agricultural Product Contract Last Price
Corn Dec 2012 718'2
Soybeans Nov 2012 1538'4
Wheat Sept 2012 821'4
Live Cattle Aug 2012 118.800
Feeder Cattle Aug 2012 144.125
Lean Hogs Aug 2012 93.000
Class III Milk Aug 2012 17.40

Stock Watch
 
SymbolCompanyPriceChange%52wk range
^GSPC"S&P 500" 1350.88-1.58"1074.77 - 1422.38"
ABAX"ABAXIS39.23+0.20"19.68 - 39.72"
ABT"Abbott Laboratori" 65.97+0.36"46.29 - 65.63"
BAX"Baxter Internatio" 53.87-0.23"47.55 - 62.50"
CENT"Central Garden & " 10.39-0.01"6.42 - 10.93"
COV"Covidien plc. Ord" 53.7814+0.1514"41.35 - 56.20"
HSIC"Henry Schein77.91-0.43"58.50 - 80.38"
HSKA"Heska Corporation" 10.3699-0.1001"6.53 - 13.00"
IDXX"IDEXX Laboratorie" 95.12-0.70"63.83 - 98.38"
JNJ"Johnson & Johnson" 67.8925+0.1125"59.08 - 68.15"
LLY"Eli Lilly and Com" 42.915-0.035"33.75 - 43.31"
MRK"Merck & Company41.68-0.45"29.47 - 42.26"
MWIV"MWI Veterinary Su" 107.82-0.36"61.01 - 108.80"
NEOG"Neogen Corporatio" 45.88-0.48"25.59 - 47.89"
NVS"Novartis AG Commo" 55.47-0.40"51.20 - 63.17"
PDCO"Patterson Compani" 34.825-0.045"26.19 - 35.66"
PFE"Pfizer22.53-0.12"16.63 - 23.30"
SNY"Sanofi American D" 37.03-0.24"30.98 - 40.02"
WOOF"VCA Antech22.905+0.125"14.73 - 26.00"
XRAY"DENTSPLY Internat" 36.48-0.22"28.35 - 41.38"
PETS"PetMed Express12.050.00"8.51 - 14.03"
As of "7/10/2012" at "11:21am"


Powered By FTG    facebook linkedin twitter