Veterinary Advantage Magazine is the only publication serving the animal health distribution channel, which does approximately $5 billion in sales. We live by our tagline of Promoting Excellence in Animal Health Sales. Our primary reader is the distributor sales rep, both inside and outside, as well as management, executives, customer service and operations/purchasing. Our goal to enhance the skills of those who touch the veterinarian customer by providing high level content on the industry including insights on market and economic trends, new products and technology, as well as cutting edge sales and marketing advice from industry leaders.

We also believe a key component of our mission is to bring the distribution and manufacturing communities closer together. If they better understand each others businesses, we believe that benefits both parties, as well as the end using customer. Our goal is to play a role in making the animal health a better and more productive business, to the benefit of all its constituents: veterinarians, vet techs, distributors and manufacturers. We currently have over 4,000 subscribers receiving Vet-Advantage Magazine and its electronic supplement.

We are staffed by a number of distribution industry experts, with a broad array of experience in both the veterinary and medical markets. We offer a unique combination of experience in sales, marketing, writing and publishing and are well positioned to deliver strong, clear and focused editorial in an award winning format that is of true value to our readers and advertisers.