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Publisher’s Letter: Looking Forward
Publisher’s Letter: Looking Forward I will admit that I’m happy to be looking at 2009 in the rear view mirror. I think most would agree it was a challenging ... Read More...
Cause & Effect: The long-term impact of mergers and acquisitions
Cause & Effect: The long-term impact of mergers and acquisitions Pfizer acquires Wyeth, sells many of the Fort Dodge products to Boehringer Ingelheim, and returns to Virbac the distribution rights for its equine tapeworm parasiticides. ... Read More...
AVDA Report: Powerful Positioning
AVDA Report: Powerful Positioning AVDA will convene its 2010 Annual Conference in Napa, Calif., April 18-20 at the Silverado Resort. Strengthening the relationships between animal health distributors and suppliers ... Read More...
Sales:Bouncing Back
Sales:Bouncing Back Sometimes success means being the first to recover from a mistake Editor’s Note: In this column space of Vet-Advantage, we will give you insight into both ... Read More...
Making Contact: What it takes to get to the decision makers
Making Contact: What it takes to get to the decision makers "What will happen when I can no longer get in front of people and work my magic?" This question was posed by a highly successful, ... Read More...
Road Tales
Road Tales Brain fitness for senior drivers Posit Science says that seniors who use its DriveSharpTM "brain fitness" software reduce their at-fault crash risk, double their visual processing ... Read More...
Trends: The H1N1 Wrinkle
Trends: The H1N1 Wrinkle Animals at risk of catching virus from humans Is it a media frenzy? Maybe, maybe not. But the fact is, H1N1 among companion and production animals ... Read More...
Trends: On the Mend On the Rise
Trends: On the Mend On the Rise For pet owners, animal rehabilitation has become a standard, not a luxury For years, the baby-boomer generation has relied on physical therapy to address their aches, ... Read More...
Large Animal: Zoonotic Transmission of MRSA
Large Animal: Zoonotic Transmission of MRSA The transmission of MRSA is not just a concern for humans Hand hygiene products and personal protective equipment, longtime hospital staples, are playing a greater role ... Read More...
Personal Finance: Lessons from an economic meltdown
Personal Finance: Lessons from an economic meltdown None of us will forget the economic collapse of 2008 and the subsequent difficulties in 2009. But while the value of investors’ portfolios dropped significantly, ... Read More...
Sales Meeting: Take Heart
Sales Meeting: Take Heart Accurate diagnosis of heart disease depends on using the right products at the right time Recognizing signs of heart disease in companion animals and intervening early ... Read More...
News Briefs
News Briefs Uckele is Ironman once again Bolton Uckele, MWI sales rep in western Michigan, and subject of "Rep Spotlight" in the November/December 2009 issue of Veterinary Advantage, ... Read More...
Rep Spotlight: Positive Plays
Rep Spotlight: Positive Plays One rep takes an athlete’s mentality into the arena of veterinary product sales During his two-year stint with the Detroit Lions in 1974 and 1975, Bruce ... Read More...
New Product Spotlight
New Product Spotlight VSSI introduces new glass panel doors for modular kennel runs VSSI, Inc. has announced new glass panel doors for the company’s modular kennel runs. Available in ... Read More...
Inside Sales: Mergers, Acquisitions, and Me…Oh My!
Inside Sales: Mergers, Acquisitions, and Me…Oh My! How to help the customer during periods of transition This industry is one of constant change. The landscape is in perpetual motion with new products, new ... Read More...
Editor’s Note: In times of great change, some things remain the same.
Editor’s Note: In times of great change, some things remain the same. The year 2009 ended in a swirl of changes. The mergers of Pfizer and Wyeth, and Merck and Intervet/Schering-Plough, which had been announced many months ... Read More...