Cover Story: Real-time Care

Real-time Care Pre-op testing, wellness exams are fueling in-office diagnostics Selling the benefits of in-office diagnostics? Four words just about sum it up: “convenience” and “better patient care.” “All of us want convenience,” says Jason Hunsinger, district manager, Mid-Atlantic area, Butler Schein Animal Health. “We’re all short on time. Any time you [as a pet owner] take your pet to your veterinarian, whether ... Read More...

Distribution: A Healthy 44

A Healthy 44 Western Medical owner George Dunaians is up to the challenge of bringing his family-owned company into the future It’s challenging being a small business in a world of big competitors. “It is the larger distributors vs. the smaller ones,” says George Dunaians, owner of Western Medical Supply. “Ironically, in these times, when politicians are stressing, ‘We must encourage and help ... Read More...

Trends: Heart Healthy

Heart Healthy By understanding the issues associated with heart disease and diagnosis, distributor reps can ensure their customers are well prepared to care for their patients. By Laura Thill Ensuring heart-healthy pets calls for regular preventive care checkups and an ongoing relationship between veterinarians and their patients. True, there are specialists in veterinary cardiology who are experts in the diagnosis and management of ... Read More...

Trends: Herding Cats

Herding Cats Program stresses the need to get cats into the clinic on a regular basis Andria Saxon and the team at The Veterinary Hospital in Eugene, Ore., had heard and read industry reports about the failure of pet owners to get their cats the regular exams they need. That fact, combined with the recent economic downturn and resulting slowdown in client ... Read More...