Cause & Effect: The long-term impact of mergers and acquisitions
Pfizer acquires Wyeth, sells many of the Fort Dodge products to Boehringer Ingelheim, and returns to Virbac the distribution rights for its equine tapeworm parasiticides. Boehringer Ingelheim gears up to incorporate a new set of products, and Virbac grants distribution rights to the parasiticides to Bimeda. Meanwhile, Henry Schein and Butler Animal Health Supply join forces to create a $1.3 ... Read More...Trends: The H1N1 Wrinkle
Animals at risk of catching virus from humans Is it a media frenzy? Maybe, maybe not. But the fact is, H1N1 among companion and production animals has hit the public’s radar screen. H1N1 among ferrets, cats, dogs, poultry, swine and even a cheetah has been documented, and several animals have died because of it. While owners may be frightened of contracting the ... Read More...Trends: On the Mend On the Rise
For pet owners, animal rehabilitation has become a standard, not a luxury For years, the baby-boomer generation has relied on physical therapy to address their aches, pains and injuries. Now, more than ever before, they have come to expect the same standard of care for their pets. Particularly as public interest in canine sports (agility training, flyball, etc.) has grown, an ... Read More...Sales Meeting: Take Heart
Accurate diagnosis of heart disease depends on using the right products at the right time Recognizing signs of heart disease in companion animals and intervening early could enhance, if not save, a pet’s life. But to do so, veterinarians require the right products and equipment. By understanding the issues associated with heart disease and diagnosis, distributor reps can ensure their customers ... Read More...Latest Issue:
Publisher’s Letter: Looking Forward
I will admit that I’m happy to be looking at 2009 in the rear view mirror. I think most would agree it was a challenging ...
Read More...
Cause & Effect: The long-term impact of mergers and acquisitions
Pfizer acquires Wyeth, sells many of the Fort Dodge products to Boehringer Ingelheim, and returns to Virbac the distribution rights for its equine tapeworm parasiticides. ...
Read More...
AVDA Report: Powerful Positioning
AVDA will convene its 2010 Annual Conference in Napa, Calif., April 18-20 at the Silverado Resort. Strengthening the relationships between animal health distributors and suppliers ...
Read More...
Sales:Bouncing Back
Sometimes success means being the first to recover from a mistake
Editor’s Note: In this column space of Vet-Advantage, we will give you insight into both ...
Read More...
Making Contact: What it takes to get to the decision makers
"What will happen when I can no longer get in front of people and work my magic?" This question was posed by a highly successful, ...
Read More...
Road Tales
Brain fitness for senior drivers
Posit Science says that seniors who use its DriveSharpTM "brain fitness" software reduce their at-fault crash risk, double their visual processing ...
Read More...
Trends: The H1N1 Wrinkle
Animals at risk of catching virus from humans
Is it a media frenzy? Maybe, maybe not. But the fact is, H1N1 among companion and production animals ...
Read More...
Trends: On the Mend On the Rise
For pet owners, animal rehabilitation has become a standard, not a luxury
For years, the baby-boomer generation has relied on physical therapy to address their aches, ...
Read More...
Large Animal: Zoonotic Transmission of MRSA
The transmission of MRSA is not just a concern for humans
Hand hygiene products and personal protective equipment, longtime hospital staples, are playing a greater role ...
Read More...
Personal Finance: Lessons from an economic meltdown
None of us will forget the economic collapse of 2008 and the subsequent difficulties in 2009. But while the value of investors’ portfolios dropped significantly, ...
Read More...
Sales Meeting: Take Heart
Accurate diagnosis of heart disease depends on using the right products at the right time
Recognizing signs of heart disease in companion animals and intervening early ...
Read More...
News Briefs
Uckele is Ironman once again
Bolton Uckele, MWI sales rep in western Michigan, and subject of "Rep Spotlight" in the November/December 2009 issue of Veterinary Advantage, ...
Read More...
Rep Spotlight: Positive Plays
One rep takes an athlete’s mentality into the arena of veterinary product sales
During his two-year stint with the Detroit Lions in 1974 and 1975, Bruce ...
Read More...
New Product Spotlight
VSSI introduces new glass panel doors for modular kennel runs
VSSI, Inc. has announced new glass panel doors for the company’s modular kennel runs. Available in ...
Read More...
Inside Sales: Mergers, Acquisitions, and Me…Oh My!
How to help the customer during periods of transition
This industry is one of constant change. The landscape is in perpetual motion with new products, new ...
Read More...
Editor’s Note: In times of great change, some things remain the same.
The year 2009 ended in a swirl of changes. The mergers of Pfizer and Wyeth, and Merck and Intervet/Schering-Plough, which had been announced many months ...
Read More...
