Cover Story: The Mouth Matters
Here’s something to chew on: In the last 25 years, veterinarians have become increasingly concerned with their patients’ oral health, and today more than ever, they count on their distributor reps for the right products to provide the best oral care. “In the 1970s, animal oral healthcare was about pulling teeth out,” says Jeffrey Klausner, DVM, MS, DACVIM, senior vice president ... Read More...Sales: Sid Trump - Won’t be beat. Can’t be beat.
When Sid Trump was a high schooler playing offensive and defensive tackle for the York Suburban High School Trojans in York, Pa., his coach in freshman year, Ray Schmidt, shared these words with his players: “A team that won’t be beat, can’t be beat.” The orange and black were, indeed, a team that wouldn’t be beat, winning 38 out of ... Read More...Trends: Food for Thought
When it comes to diets and supplements, vets look for – and expect – the highest quality If veterinarians have one leading concern about their patients’ diets, it’s that they meet their nutritional claims. And, they count on their distributor reps to deliver the goods. “We need diets that are suitable for a [particular] breed of animal, as well as the ... Read More...Sales: Equipping Yourself
Editor’s Note: The following is the second part in a series of Veterinary Advantage articles on selling capital equipment (the first is available in the latest digital supplement online at www.vet-advantage.com). Look for upcoming articles highlighting the different segments of capital equipment, as well as tips on starter questions with clients, financial and tax incentives clients could receive, and tips ... Read More...Latest Issue:
Publisher’s Note: Rounding the Bend
The industry has had a successful first half of the year by most accounts. The publicly traded companies are reporting significant growth in sales and ...
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AVDA Report: Powerful Positioning
Setting the Tone
The AVDA 2010 Annual Conference
The setting for the AVDA 2010 Annual Conference, which was held on April 18-20 at the Silverado Resort in ...
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Distribution: Butler Schein Animal Health National Sales Meeting
Call it the First Annual Butler Schein Animal Health National Sales Meeting, or call it the nation’s largest supplier/distributor training event. To the folks at ...
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Inside Sales: Open Wide
Dental health is good for the patient and the practice
Have you ever wondered why all of the focus on dental health in the animal health ...
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Cover Story: The Mouth Matters
Here’s something to chew on:
In the last 25 years, veterinarians have become increasingly concerned with their patients’ oral health, and today more than ever, ...
Read More...
Sales: Winning Them Over
Why providing solutions for your prospects is not enough
Editor’s Note: In this column space of Vet-Advantage, we will give you insight into both basic and ...
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Sales: Sid Trump - Won’t be beat. Can’t be beat.
When Sid Trump was a high schooler playing offensive and defensive tackle for the York Suburban High School Trojans in York, Pa., his coach in ...
Read More...
Trends: Food for Thought
When it comes to diets and supplements, vets look for – and expect – the highest quality
If veterinarians have one leading concern about their patients’ ...
Read More...
Sales: Equipping Yourself
Editor’s Note: The following is the second part in a series of Veterinary Advantage articles on selling capital equipment (the first is available in the ...
Read More...
Road Tales
Cell phones are a distraction – period
Cell phone usage while driving is distracting, whether the driver is using a hands-free device or not. A report ...
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Trends: Tough times force better business models
No doubt your customers are monitoring their profitability closer than ever.
The current recession has been tough on you, your customers and your customers’ clients. ...
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Large Animal: Helpful, or Harmful?
With debate brewing over the use of antibiotics in herd animals, supporters point to the value of responsible medicine.
The lines are drawn. Skeptics fear the ...
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Personal Finance: A World of Opportunities
The case for international investing
Major changes to the global economy and political landscape present new challenges for the U.S. investor. Such changes mandate unconventional thinking, ...
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Sales Meeting: Dental Scaling
Scaling takes veterinarians to the gum line and below.
When it comes to their patients’ oral health, it’s not what veterinarians see that worries them. It’s ...
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Rep Spotlight: Training Wheels
Five years as a territory manager for Ford Motor Company gave Kell McGowan many of the tools she needed to become an effective consultative seller ...
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News Briefs
Webster and VetSource partner
Webster Veterinary announced a strategic partnership with VetSource that includes an equity investment giving Webster significant minority ownership in the business. Webster ...
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New Product Spotlight
Welch Allyn introduces Green Series™ Medical Exam Light promotion to veterinarians
Welch Allyn announced a new medical exam light promotion that offers a select Welch Allyn ...
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Editors Note: Sounding an alert about online pharmacies
There’s a resource from the Food and Drug Administration that you should make your veterinarians aware of. It’s a brochure for pet owners called “Protect ...
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